Press Release Summary = He is shortly to repeat the broadcast exercise for his newly published tome \"How to Earn Money in Retirement\" (How To Books ISBN 1845281128) but before doing so he is already off to a head start.
Press Release Body = In October 2004 when his book "Your Retirement Masterplan" (How To Books ISBN 1857039874) was published this author participated in eleven 15-minute live interviews on local radio over a period of just five days.
The results were highly encouraging; the book leapt from nowhere on Amazon.co.uk to position 194 out of 3123 competing titles and eventually grabbed the No.1 spot for its core keyword (retirement) where it remained for nine months.
He is shortly to repeat the broadcast exercise for his newly published tome \"How to Earn Money in Retirement\" (How To Books ISBN 1845281128) but before doing so he is already off to a head start.
Although this title does not hit the bookstores until Monday 8 May 2006 it already ranks at No.47 out of 3453 competitive titles on Amazon.co.uk - which means of course that the book is already selling well online - thanks largely to the success of its predecessor and the initial boost it got from radio promotion.
These promotional interviews are arranged by the author's media consultancy and he does not require to visit a single studio to take part; they are all conducted over the telephone, sitting at his desk at home.
So what about self publishers who don't have a publicist to arrange radio interviews; does this mean they are excluded?
No way, because wherever they live in the world they'll find that the majority of local radio stations are banded together into a single network for cost-effectiveness.
Here is self publishers should do.
1. Identify the controlling network; 2. Visit the corporate website containing links to all subsidiaries; 3. Pick out those stations within a 500/1000 mile orbit; 4. Visit each local station website individually; 5. Scan the daily programming schedules; 6. Highlight those programs that might identify with the topic of the self published book; 7. Note the presenter's name; 8. Email the presenter with a well-couched request for a live interview; 9. Follow that up with an identical snail mail request; 10. Follow that up with a telephone call (someone in authority will accept the call).
All self publishers know their topic inside out so they should speak up with confidence and they'll get their radio interview; maybe not straightaway but, if they sell themselves and their project professionally, they'll be logged into and up-and-coming slot in the station scheduling.
This author will be reporting in a subsequent article on the outcome of his latest batch of broadcasts.
In truth though there is more to creating bestselling books than spieling about them on radio - and if anyone would like to learn how this author manages to produce bestsellers consistently, they should visit the website featured in the resource box below.
Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://1st-creative-writing-course.com
Web Site = http://1st-creative-writing-course.com
Contact Details = Jim Green||20 CROFTHEAD STREET||UDDINGSTON , G71 7LB||$$country||||44-01698-810152||jimgreen@writing-for-profit.com||http://1st-creative-writing-course.com
2022
